Came across this today and thought it made sense:
I have spent the last 20 years when teaching org theory saying that if you can't specify your org's actual goal in 25 words or less, using no more than 2 sentences and a single comma, then you don't really know what your goal is.That comment comes from an article called What Are Schools For.
I also point out that if you cannot measure whatever constitutes progress towards that known goal then the goal itself is probably worthless.
Finally, I used to ask my students to write down, using my rules, what the actual goal of the university they were attending was. I had to quit that because it was making both them and I too depressed.
Just for smiles and giggles, here are the mission statements from our 3 primary service academies.
West Point:
The mission of the United States Military Academy is “to educate, train, and inspire the Corps of Cadets so that each graduate is a commissioned leader of character committed to the values of Duty, Honor, Country and prepared for a career of professional excellence and service to the Nation as an officer in the United States Army.”
Naval Academy:
"To develop Midshipmen morally, mentally and physically and to imbue them with the highest ideals of duty, honor and loyalty in order to graduate leaders who are dedicated to a career of naval service and have potential for future development in mind and character to assume the highest responsibilities of command, citizenship and government."
Air Force Academy:
We educate, train, and inspire men and women to become officers of character motivated to lead the United States Air Force in service to our nation.
I like the brevity and clarity of USAFA's mission statement.
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