A few weeks ago, an online petition was launched calling on us to “remove racist packaging from [our] products.” Following were inaccurate reports that the petition prompted us to take action. We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions.
We make decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members. If we feel there is need for change, we do not hesitate to take action.
So far, so good.
Decades ago, our Buying Team started using product names, like Trader Giotto’s, Trader José’s, Trader Ming’s, etc. We thought then—and still do—that this naming of products could be fun and show appreciation for other cultures. For example, we named our Mexican beer “Trader José Premium” and a couple guacamole products are called “Avocado’s Number” in a kitschy reference to a mathematical theory. These products have been really popular with our customers, including some budding mathematicians.
Avogadro's Number is a "mathematical theory"? It's a number used in chemistry class but nowhere else in the world:
The Avogadro constant (NA or L) is the proportionality factor that relates the number of constituent particles (usually molecules, atoms or ions) in a sample with the amount of substance in that sample. Its SI unit is the reciprocal mole, and it is defined as NA = 6.02214076×1023 mol−1. It is named after the Italian scientist Amedeo Avogadro.
A "mathematical theory"? That it's a number doesn't mean it has anything to do with mathematics. And a number isn't a "theory". Stick with what you know, Joe.
They were so close to doing the right thing....