Puerto Peñasco is about an hour south of the US border, about 4 1/2 hours from Phoenix. It's a tiny little town--not long ago I'm sure it was nothing more than a dusty little Mexican fishing village.
But it has an airport. An international airport. It's not just Puerto Penasco International--no, it bears a much more impressive name.
I saw Gate 1 inside. There's no Gate 2. Yet. It's a dream, it may happen someday, kinda like Studio B at Motown.
International flights are expected to start next March, with Aeromexico flights to and from Las Vegas. The week we were there, just a couple miles from the airport, I didn't see a single flight land, international or otherwise. It's possible a Cessna or something landed that week, and it's not like my eyes were riveted on the airport watching for it, but I certainly didn't hear anything that sounded like commercial traffic.
But the airport was fully staffed. Immigration. Customs. Gate agents. Car rental. Snack bar. Tower, with marine guards. Maintenance. Security guards. Who knows what else.
There were a couple dozen people working inside the terminal building, and plenty of others working in the other buildings, all at an airport that probably didn't have a single arriving or departing commercial flight all day.
OK, this isn't really inefficiency in the same vein as the towel card gig or the security guards at the resort, but I still thought it was kind of funny. Everyone there was so happy to talk to us because we were probably the only other people they'd seen all day! And we only went there because I was curious to see what a small town's international airport would look like.
Now I know :)