Faced with soaring prices for textbooks, cash-strapped students have discovered a tempting, effective, but illicit alternative - pirated electronic books, available for free over the Internet.What might a legal market-driven solution look like?
"We think it's a significant problem," said William Sampson, manager of infringement and antipiracy at Cengage Learning Inc., a reference book publisher in Farmington Hills, Mich. Sampson said that in any given month, 200 to 300 of the company's titles are posted illegally as free Internet downloads. Distributing books for free without permission violates copyright laws and deprives publishers of revenue.
Friday, July 18, 2008
When your prices are too high and people need your product, they will find a way to game the system, even if it's not legal. The marketplace is responding.