I have worked for over 20 years in educational publishing as a product developer, writer, and editor of curriculum materials for grades K-8. I’ve worked directly for textbook publishers and supplemental publishers (supplemental being those books that are adjuncts to the text), start-ups and large publishing houses. I’ve attended countless sales meetings, product meetings, and planning sessions, seen and taken part in the inner workings of a successful textbook from inception to completion. Over the course of my career, I’ve had the privilege of working with publishers dedicated to producing the best materials possible. Because of them, I was able to produce several successful reading, math, and assessment programs and make a darn good living doing it.Especially if you like horror movies, you want to read the whole thing.
Best of all, I was able to feel proud of those books to which my name was attached. But there are no longer many projects that allow such a feeling to take hold. Why? Because the “new normal” among too many publishers is a severe lack of oversight in the quality of curriculum being produced, and a frightening prevalence of apathy to do anything about it.
The root of problem begins with this key fact: There are only a small number of educational publishers left after rabid buyouts and mergers in the 90s, publishers that all vie for a piece of a four-billion dollar (forbes.com) pie. In recent years, math has become the subject du jour due to government initiatives and efforts to raise the rankings of U.S. students who lag behind in math compared to 30 other industrialized nations. With state and local budgets constrained to unprecedented levels, publishers must compete for fewer available dollars. As a result, many are rushing their products (especially in math) to market to before their competitors, product that in many instances is inherently, tragically flawed.
Monday, March 05, 2012
Just What I Need To Read, Knowing California Will Need New Math Textbooks In Order To Meet The Common Core Standards
This doesn't give me a warm fuzzy: