It seems as though McDonald’s has closed the coffin on the clown. Ronald McDonald — the chain’s goofy, red-headed mascot of 48 years — has outworn his welcome under the golden arches in a corporate effort to create a more chic and sophisticated image of Mickey D’s. After increased competition from chains like Starbucks, the fast-food giant is more focused on selling profitable coffee drinks and trendy salads than Big Macs and McFlurrys...
Consumers link the Ronald McDonald character to the old, high-fat foods that are decreasing in popularity among an increasingly health conscious America, the Daily Finance reports.
And a racial dig?
Well, whether McDonald’s wants to be known for cheap late-night food or “high class” coffee, their advertising plan remains the same: Black culture will be exploited either way (see the rapping dollar menu girl and the poetry spitting McCafe guy).
I wonder if Ronald McDonald Charities, and the Ronald McDonald Houses, will change their names.