Sunday, March 22, 2020

Building the Brand

When life gives you lemons, make lemonade:
Even though an annual choral festival in San Bernardino County, California was canceled this year because of coronavirus concerns, a group of high school choir singers wanted their community to hear their voice anyway...

That's when 19 Chino Hills High School chamber singers stepped up to record their individual parts to a song they'd practiced together for months, only this time, they had to sing alone and on camera. An editor working with the district took each student's part and spent 36 hours stringing together this performance.

In the video, the singers fill the screen to deliver their portion of the classic "Over the Rainbow," in the style of Israel Kamakawiwoʻole. After a quick countdown, in full harmony, the virtual performance begins.


Well done! Actually brought tears to my eyes.

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