Do They Think This Will Make Them More Money?

Do they think there's some vast, homosexual train-riding demographic to be tapped?

Amtrak is joining the recent trend of companies taking sides in the fight over gay rights with a new marketing campaign dubbed “Ride With Pride.”

The campaign features a website, www.amtrakridewithpride.com, and advertisements showing same-sex couples aboard trains. It includes discounts to destinations like Martha’s Vineyard in Cape Cod, Mass., which Amtrak says is “extremely gay-friendly,” and a section called “out and about” that lists pride events.

Maybe they think that more people will ride Amtrak now that it's shown its true (rainbow) colors?

I'm all for gay-friendly, but in my humble opinion, Amtrak should spend less time on this political correctness and more on, oh, I don't know, how about turning a profit (see chart, p. 9).