Spirit Airlines appears to be going the same way:
After a weekend of brutal publicity over its refusal to grant a dying Vietnam vet a $197 ticket refund because his doctor forbids him to fly, Spirit Airlines issued has a simple response:Again, I'm not in favor of requiring them to do what Mr. Meekins wants. However, they're certainly not appearing to take care of their customer--like the Icelandair rat bastards--and if they suffer in the marketplace from this public exposure, such is life.
The terse, one-word retort from company spokeswoman Misty Pinson appears to have grounded any hope that Jerry Meekins, 76, of Clearwater, Fla., might get his money back. Meekins bought the ticket to Atlantic City last month so he could see his daughter before she had surgery of her own. But when his esophageal cancer left his immune system too ravaged for travel, all the airline offered him was another ticket.
Update, 5/4/12: Spirit capitulates, Icelandair does not.